There is a silent war happening in your company right now.
It’s happening between the RevOps team (who need a custom lead scoring model yesterday) and the IT Department (who said the next deployment window is in three weeks).
For years, Ops teams were stuck in “Spreadsheet Hell”. If they wanted automation, they used Zapier. If they wanted data, they used Excel.
But in 2025, something changed. The Ops team got access to Claude and ChatGPT.
Suddenly, the Marketing Operations Manager isn’t just writing copy. They are writing Python scripts. They are writing SQL. They are building full-stack internal tools to solve problems that IT ignored.
The Deployment Wall
But then they hit the wall.
The Ops Manager has the code. It runs perfectly on their laptop. It solves a $50,000 problem.
But they can’t ship it.
- IT says: “You can’t host that. It’s not secure.”
- Engineering says: “Put it in the backlog. We’ll rewrite it in Q3.”
So the code sits in a folder. Or worse, it runs on a laptop under a desk, fragile and unmaintained.
Shadow IT is now “Citizen Engineering”
We used to call this “Shadow IT” and frown upon it. But today, this is the only way business moves forward.
The Ops teams are the new Engineers. They are closer to the revenue. They understand the business logic better than the Core Engineering team does. And now, thanks to AI, they have the technical capability to build.
The only thing they lack is the infrastructure.
They don’t want to learn Kubernetes. They don’t want to manage Docker containers. They just want a URL.
Autonomy without Anarchy
This is why we are seeing teams adopt PrevHQ as their “Shadow IT Sandbox”.
Instead of fighting with IT for a server, the Ops team pushes their AI-generated code to a repo. PrevHQ instantly builds it and gives them a secure, private URL.
- The Win: The Sales VP gets their lead scoring tool immediately.
- The Safety: It’s isolated. It’s not touching production data until it’s verified.
- The Bridge: When IT finally has time to audit it, they aren’t looking at a vague spec. They are looking at a working application.
The Future of Operations
The line between “Business” and “Engineering” is gone. If you can describe the logic, you can build the app.
The companies that win in 2026 won’t be the ones with the biggest Engineering teams. They will be the ones where everyone is an Engineer.
Don’t let your “Citizen Developers” get stuck at the Deployment Wall. Give them a safe place to build, verify, and ship.